The Chick-fil-A cows have always been a beloved brand asset. Thing is, they were only showing up on TV. So to help drive delivery, we dusted them off and brought them into the world of social for the first time ever — introducing them on newer platforms like Twitch. We created two custom spots specific to the platform, helping The Cows spread their Eat Mor Chikin gospel to a brand new audience.
There’s this app called goPuff that gets you the stuff you need fast. Like, 15 minutes or less fast. Essentials like snacks, pet supplies, diapers, and booze. In these :15 spots, we prove that more often than not, goPuff isn’t just a convenience store delivery app, it’s a day saver.
Chick-fil-A’s a brand that’s traditionally spent most of their marketing dollars in broadcast. As their digital and social AOR, we brought them into the present, helping them find their distinct brand personality on social. We started by creating a comprehensive voice and tone guideline, then quickly built out their social presence across new and existing platforms, creating everything from hardworking delivery posts to Snapchat lenses to branded GIPHY sticker suites to content and video featuring their cows and team members.
Featured work, from top to bottom:
“Eat In” delivery post - When the pandemic hit and Chick-fil-A was looking to drive delivery, a simple tweak to their tagline helped us say it all in two words.
The Chick-fil-A Virtual Band - Chick-fil-A wanted to find a way to share a little smile at a time when customers needed it most. So we created the first-ever Chick-fil-A virtual band, compiling submissions from kids all over the country jamming out to the Bobby Day classic, Rockin’ Robin. Then, we edited together the footage and shared it out on our social channels, proving that even though we’re all apart, it’s the little things that help us band together.
GIPHY Sticker Suite - A library of branded GIFs served as a great gift to fans and guests to help them celebrate all the little moments in their lives with Chick-fil-A.
Since their founding more than 100 years ago, L.L.Bean has been notorious for being the catalog that shows up on your grandparent’s coffee table. Problem was, their sales were flat, their core customers were dying, and they needed to become relevant to a younger, more diverse customer who valued getting outside with the people they love. What we created was more than a campaign; it was an open invitation to all - welcoming people to the world’s most inclusive club: the outdoors. You don’t need a passport to come here, or an invitation to play here.
Just step outside, and you’ve arrived.
It’s easy for a company to put their new brand message out into the world. But to get people to live and breathe it is far more powerful. To help L.L.Bean launch its new campaign, Be an Outsider, we took an ad out in the New York Times on the first day of fall. But this wasn’t just any old newspaper ad. We used photochromic ink that was activated by the sun, which meant it could only be read outside. By convincing people to physically take our ad outdoors, we got them to truly understand what it means to Be an Outsider, helping them see the 150-year-old brand in a whole new light. I wrote the manifesto, which still hangs on the walls of their flagship store in Freeport, ME.
What do acrobats have to do with active management? More than you might think, actually. We used a world-renowned aerial circus troupe to convey the careful, deliberate approach T.Rowe Price investment managers take to delivering long-term results for their clients, proving that even the smallest adjustments can have the most beautiful results. And beautiful they were — the work and supporting sales kit collateral increased fund flows by 200%.
To the Kennedy kids, it was a normal childhood. But to the world, it was anything but. This campaign advertises a never-before-seen exhibit for the John F. Kennedy Library, where we helped people see new sides to their story.
Behind all the outdoor fun people know L.L.Bean for, there’s some pretty amazing gear that makes it all possible.
Working with German projection artists Tarek Mawad and Friedrich Van Schoor of 3Hund, we used a novel projection mapping technique to artfully demonstrate all the things that power helps Mainers make possible.
Work for this client also included branding them from the ground up — through naming and identity, creating a robust brand guideline, and developing a fully integrated campaign to bring their story to life.
The Portland Museum of Art houses tons of amazing art, from Homer to Renoir. Problem is, no one knows about it. To get people to discover all the museum has to offer, we made a web-based art collecting game inspired by Pokemon Go, the first of it’s kind in the art world.
The funny thing about employee benefits? You don’t really think about them until you truly need them. In this campaign for Unum, we celebrate the ability to not think, talk, or worry about your benefits, because when you’ve got Unum, we’ve got you.
Meet Marian. A spunky grandma who jumped out of an airplane on her 91st birthday. Teaming up with Drunk History director Jeremy Konner, we made a short film for Fidelity Investments that proves that a great story is worth saving for.
Women are destined to control 22 trillion dollars of the country’s wealth by 2020. So it’s about time financial institutions started to treat them as the powerhouses they are. In partnership with Vanity Fair and Real Simple, we created a series of events called Empowering Conversations, where some of the country’s top female executives, celebrities, and influencers came together to break down the walls and get women to start talking openly about money. We even built a custom website to support all the content, encouraging woman to connect with Fidelity and each other to take the next step with their money.
